LONDON (AP) — British luxury brand Burberry has showcased its latest menswear designs in London after a decade in Milan.
The move brings the brand's menswear division in line with its more profitable womenswear branch, which has led the London Fashion Week circuit for the past few seasons.
Burberry design chief Christopher Bailey said Tuesday his collection aims to project a modern British elegance that's "sartorial but slouchy."
His show, in Kensington Gardens, drew tennis star Serena Williams and British singer Tinie Tempah to its front row.
Best known for its trench coats, Burberry reported recently that menswear was its fastest growing product division in the past year.
The brand joins other top industry players, including Tom Ford and Alexander McQueen, which are also showing menswear this week in the British capital.
Copyright 2013 The Associated Press.