Tryp, New Wyndham Hotel Brand, Debuts In New York City (PHOTOS)

By The Huffington Post Updated at 2012-05-04 09:42:40 +0000

Related pictures
  • Tryp Times Square South
    2012-05-04 09:51:58 UTC
    Bildschirmfoto_2012-05-04_um_11.44.12 A Premium Room with two queen beds.

  • Tryp Times Square South
    2012-05-04 09:51:22 UTC
    Bildschirmfoto_2012-05-04_um_11.44.03 Details in the bathrooms include a handy hole in the shower glass for adjusting water temperature before you jump in and waste-reducing amenity dispensers.

  • Tryp Times Square South
    2012-05-04 09:50:44 UTC
    Bildschirmfoto_2012-05-04_um_11.43.53 One of TK Family Rooms with bunk beds and extra space.

  • Tryp Times Square South
    2012-05-04 09:50:10 UTC
    Bildschirmfoto_2012-05-04_um_11.43.32 Breakfast plates at Gastro Bar, the hotel's restaurant.

  • Tryp Times Square South
    2012-05-04 09:49:44 UTC
    Bildschirmfoto_2012-05-04_um_11.43.21 The hotel's restaurant Gastro Bar.

  • Tryp Times Square South
    2012-05-04 09:49:18 UTC
    Bildschirmfoto_2012-05-04_um_11.43.11 A "blog wall" in the lobby presents news and notes.

  • Tryp Times Square South
    2012-05-04 09:48:47 UTC
    Bildschirmfoto_2012-05-04_um_11.42.57 The lobby faces West 35th Street.

Frank Sinatra's anthem seems to be the mantra of the new hotel brand that recently opened a 173-room flagship in Midtown Manhattan: "If you can make it here, you can make it anywhere."

The Tryp Times Square South is the first U.S. outpost for the boutique brand better known in Spain, Germany and Portugal. It seems Wyndham, the parent company of Tryp, is banking on the more than 50 million people that visit the city annually.

General Manager Frank Nicholas also credits a rezoning of the somewhat tucked away neighborhood, which has brought extensive hotel development to the stretch between Times Square and Madison Square Garden.

About that: While the hotel calls itself Times Square South, locals will likely scoff at the notion that such a neighborhood exists. The hotel is, however, convenient to the A, C and E subway lines, which easily shuttle guests down to Battery Park and the World Trade Center site and up to the American Museum of Natural History.

Rooms at the property are on the large size for the city, and high ceilings and big windows make them feel larger. A large portion of the rooms have bedding for four, six or even eight guests, a concerted play for families and small groups who need more space. An on-site tapas restaurant and bar was packed on a recent evening visit.

While the brand may be unfamiliar to American travelers, travel insiders often recommend foreign chains as great sources for "hidden" deals.

That's certainly true at Tryp: Rates start at $229 a night, just a shade below the city-wide nightly average of $258 in 2011, according to data sent to HuffPost Travel.