US hip-hop legend P Diddy has arranged for 50 of his friends to be flown to the 65th Cannes Film Festival.
The glitzy annual movie event kicked off last night, with the premiere of Wes Anderson's movie Moonrise Kingdom.
Diddy has moved into film recently and enjoys attending the prestigious occasion. He's known for bringing along an entourage, although it's never been quite as big as this year's.
"Diddy has been a regular at Cannes over the years and is always welcome," a source told British newspaper The Sun.
"However, this year he's arrived with more people than normal, which has proved a bit of a headache to the people in charge of the guest lists."
Diddy is well known for splashing the cash when he is at the event.
That is said to be part of the reason why festival bosses are determined to get the group into all the major parties.
"Diddy is good value, though, and his bar bill always makes an interesting read," the insider added.
Many of Hollywood's elite are in the South of France for the 65th annual festival, among them Robert Pattinson and his girlfriend Kristen Stewart.
They are understood to have forgone an upmarket hotel in favour of renting a villa away from the hustle and bustle of the event.
Among the stars to attend the Moonrise Kingdom premiere yesterday were Eva Longoria and Diane Kruger, who both wowed with their lavish dresses.
Eva's gown was pale pink and covered in crystals and beading. The huge tail was made of feathers, with Diane's mint green ensemble also boasting a long train.
Also on the red carpet were Freida Pinto, Tilda Swinton, Jessica Chastain, Eva Herzigova and Alec Baldwin and his fiancée Hilaria Thomas - who Alec carried up stairs to ensure she didn't slip.